The tourism business has been greatly improved in the last decade because of many factors – the constant advancement of technology being one of the most important. Today, the idea of travelling is available all the time and to everyone, so it’s not weird at all that some countries use their potential so much that they end up relying on tourism when it comes to ensuring the economic growth and stability. This means that the global market is overcrowded and there are many agencies with the same tourism marketing strategies that just don’t get noticed. So, the first step to standing out is to get noticed. Keep reading to learn how to make it happen!
1. Selling The Unique
To sell the unique doesn’t always mean offering the unique places to visit. It also means to make your customers’ experience unique by creatively planning out the tours that other agencies have as well. You should sit and learn more about your competition and then select the values you want your travelling agency to sell. These values are the core of your offers’ uniqueness.
2. Improve The Website
The way your website is designed and organized is so important and influential, because 70% of the visitors on average don’t come back to websites again. This leads to the loss of potential clients and it happens because there are too many information on the website, it doesn’t look professional or it is simply way too complicated to use. So, keep your website simple and easy to use and input the right information if you want your clients to come back.
3. Airport Ads
Airport is a perfect place to introduce yourself to tourists. These ads are visible and efficient because people on the airports are your targeted group and waiting time will motivate them to check out your ad. Be creative when creating the ad, provide the most important information and try to make it easy to remember.
4. Visit The Special Events
Festivals and tourist fairs and the events that you absolutely must be a part of. Learn more about the events connected to tourism business in your own country and abroad because many tourists visit them and try to find the agency that fits their desires the most. This is always a great chance to promote your agency and include some discounts on your offers.
5. Be Trustworthy
This may sound as a cliché, but it’s one of the most important things your agency must be known for. Today there are many agencies that tricked their customers and it’s a strong reason for the people to be insecure and suspicious. So, be nice to them, be honest, offer the high quality services and take care of them. Because, after all, the personal recommendation is the best way to become successful in any business.