Instagram influencers are growing in relevance, and it’s not just the accounts with tens of millions of followers that are being shown love. Those in marketing are cottoning on to the power of micro-influencers, as they can be more targeted when selecting an Instagram audience if an account only deals with a single niche, rather an account with followers from all sorts of backgrounds with different interests.
This is good news for you, the aspiring Instagram influencer, as it means you will become relevant a lot quicker than you might have thought. However, becoming a travel influencer has some very specific requirements, after all, travelling the world is not the sort of thing you can do in your evenings after work. Here we’ll look at some of essentials you need to consider if you want to become an Instagram travel influencer.
Be driven by your passion
Travelling to faraway places isn’t a weekend hobby you can pick up and put down when you feel like it. When you make a journey, you have to commit a chunk of time and money to see it through. While this might sound like a lot, if you have a passion for travelling it will be more like an adventure. This makes it a lot easier for those who’re genuinely eager to share their adventures with the world.
Build your audience
Yes, you want to be an Instagram travel influencer, but in order to become a successful one you need to build a following. While your ultimate goal might be for everyone to follow your Instagram account, use as many platforms as you can to spread the word and entice people to check out your content.
You can achieve this through other social media channels and blogging. Utilising these other platforms will help you to reach people who might not have otherwise come across you and your Instagram profile. However, in order to maintain all of these channels consistently, which is crucial to your growth, you’re going to need to post a lot of content.
Content, consistency, and more content
If you start to struggle for content you may become frustrated and either give up or post rubbish, neither of which are going to help make you successful. To avoid this posting burn out, create a plan, something you can work towards and that will keep you organized and motivated. You could even try to get ahead with content. You could write a few blogs at once and have a bank of images to use at a time of your choosing. You may not use all of the content you curate, but imagine 10% of all your content and photos are good enough to post… You’re going to need a lot of photos and content!
Photograph everything! Keep a diary or voice notes. Record every detail you can, even if they seem a tad irrelevant at the time. There’s no telling as to when they’ll come in useful or provide a tip for other travelers. Make sure you have plenty of digital storage when you’re travelling, as getting half way through your journey and having your phone tell you it’s full isn’t good. You can utilise cloud storage to help keep data and images secure while travelling, but it can be expensive as the data grows. Another great solution is to use USB sticks to transfer your information to, freeing up space on your devices. There are various options available. USBMakers.com even offer encrypted USBs for even greater protection.
The best way to become an influencer is to just start putting out content. Engage with other users and create a community that you want to be part of. And, by following the steps we’ve noted above, you’ll well on your way!