Most airline passengers know the drill. They stand in long security lines, and then they board dirty, hot, and crowded airplanes. The days of flying on a Pan Am jumbo jet drinking champagne and listening to a first-class passenger playing the piano on a cross-country non-stop flight are history now. Gone are all the frills, and the thrills of flying on one of the major airlines. Passengers endure a business trip or a flight to a vacation spot in small seats with cramped leg space. The disgruntled airline staff tries to put on a happy face, but the blowback from extra charges and non-existent service at 30,000 feet is too much for some flight attendants to bear.
Passengers are not as congenial these days. They are sick of paying for airline tickets that give them a seat on a flying Greyhound bus. Frequent flyers also know it takes longer to get to their final destination these days. The airlines try to cut costs anywhere they can and reducing airspeed is one airline trick some flyers don’t know about. Commercial airliners cruise between 480 and 510 knots to get from point A to point B, today. During the 1960s, Boeing 707s cruised at 525 knots. Jet Blue saves more than $13 million a year just by adding two minutes to the flight time.
The big airlines aren’t going to change their business model to make things better for consumers. The airline industry is all about financial performance, and the weather, fuel prices, and the lack of consistency can ruin an airline’s profit projections in the blink of an eye. Some people won’t fly unless they absolutely have to, and that is adding more fuel to the debate about the effectiveness and the quality of service that major airlines provide.
But what if there was an airline that had a different business model? A business model that put passengers first. A business model that didn’t include taking your shoes and clothes off at security checkpoints. And a business model that lets passengers comfortably relax in a private lounge before a flight. Plus, a business model that is more travel club than travel nightmare. Well, Surf Air uses that business model, and the airline just celebrated its fifth anniversary.
Surf travel members can book a flight fifteen minutes before the flight departs, and members can fly across the U.S. as many times as they want. Plus, this unique airline service is available to passengers flying to Europe. Surf Air has several membership plans, and all those plans revolve around passenger convenience, high-end service, and on-time departures and arrivals. Passengers travel without paying extra fees, and the planes have comfortable big people-sized seats. All the challenges and disruptions frequent and business fliers go through disappear when they become members of this innovative airline.
Premium members who depart and arrive at Los Angeles International can enjoy the perks that The Private Suite LAX has to offer thanks to their partnership with Surf Air. Private Suite LAX drives members to their aircraft after members go through private security screening. The Private Suite LAX lounge has super clean bathrooms, a free food pantry, and there are two-person daybeds.
The normal fee for a Private Suite LAX membership is more than $4,000 a year, but Surf’s members get the membership for free. That’s the airline’s way of saying thank you to the members that support this five-year-old airline business model.
Being a member of an airline’s frequent flyer programs isn’t what it used to be. There are restrictions when frequent fliers want to use their miles to fly free. Surf’s memberships don’t penalize members. The company celebrates its members and gives them what all travelers want; a hassle-free comfortable experience on the way to their final destination.