If you are planning to start up your own business abroad, perhaps in Greece or Spain, then it is an exciting and busy time. Whatever sector you have chosen to go into, you will have many tasks to do at first from all the relevant paperwork to get permissions, finding premises and hiring staff. One key part of your overall business plan should be how you aim to market your new business venture abroad.
Awesome marketing tips for your new business abroad
One obstacle for new businesses starting abroad is budget. After all, it is no doubt costing enough to set the business up anyway in a new country. Here are some top marketing tips that not only work but also won’t cost the earth:
- Integrate with the community – once you are settled in the new country and are ready to start marketing your shop or service, word-of-mouth is both free and very useful. Take the time to integrate with both the expat and local communities to tell the friends you make there about it. You can be sure this will help get your name around in no time at all.
- Consider video sharing platforms – the most popular site in this marketing niche to use is YouTube which has over 1 billion users! This stat shows just how far a reach it has and how effective it can be in marketing your new business. It is simple to shoot a video showing what you do and free to upload for everyone in your new country to see.
- Hold an open day – a great idea for when you begin trading in a new country is to have an open day or a grand opening. That will get you noticed by the people in your new town or city as well as actually helping you to make real connections with them. By actually interacting with you, that are more likely to remember you and come back.
- Direct marketing – another great idea is to hit the streets in the vicinity of your new business to engage the public directly to market what you do. If you can, getting flyers made up to hand out is also useful – just remember to do them in the local language if it is not English.
Café chalkboard ideas
Any cafe owners setting up abroad will need to pay special attention to how they advertise what they offer and why they are worth a visit. One of the best ways to do this is with stylish and eye-catching chalkboards. These can hang on your wall or stand outside your café to attract customers. Not only do they let people know about your special offers or USP but can also inject personality into your marketing too.
Marketing when abroad is vital
As with any new business at home, you really need to put some effort into your marketing when setting up abroad. That is even more true in a way as you will be in a new area where no-one knows you and there are no friends to help out. The above tips are some easy and simple ways to market your new business and become a success.